Lori Williams

Hi, I'm Lori Williams, a Marketing and Sales Executive!

---

Most recently, Lori Williams was the Chief Marketing Officer for Sears Automotive where she grew the online business by 95%!  Lori Williams also created an all new brand strategy and advertising campaign, including alignment of store merchandising and signage. Lori Williams was also the top marketing executive for the Buick, Pontiac and GMC Brands where she grew market share through unique finance programs with dealer marketing groups, event and auto show marketing, partnerships and local grassroots marketing. Lori Williams was also the top marketing executive for GMAC Financial Services where she grew wholesale and retail penetration through strong dealership partnerships, CRM, and new B2B ad campaign.

Chief Marketing Officer at Sears Holdings Corporation

January 2011 - December 2012 | Hoffman Estates, IL

Reported to the President of Sears Automotive, managed all Sears & Kmart Automotive marketing & automotive website activities with a team of 11 marketing experts including traditional advertising, CRM, digital marketing, retail, franchise, B2B and in-store merchandising.

Divisional Merchandise Manager at Sears Holdings Corporation

April 2010 - December 2010 | Hoffman Estates, IL

Reported to the President of Sears Automotive. Led the development and launch activities for Sears Automotive Franchise stores including recruitment of automotive dealers, creation of franchise marketing and operations activities. Managed all merchandising activities for Sears and Kmart automotive batteries and OTC products including management of all holiday merchandising for automotive.

Regional Operations Manager at General Motors Corporation

August 2008 - March 2010 | Naperville, IL

Top executive for the region managing all operations across 10 states, representing 25% of GM’s national volume. Managed a team of 150 with nine direct reports handling retail network, regional marketing and promotions, parts, service & warranty, vehicle distribution, business planning, sales reporting, meetings, trade shows/events and all bankruptcy activities. Managed regional sales and marketing activities and all US sales activities required for Hummer launch during negotiations.

Regional Sales & Marketing Manager at General Motors Corporation

October 2005 - July 2008 | Naperville, IL

Top executive for the Buick Pontiac and GMC brands regionally. Directed all sales, service and marketing activities for the Buick, Pontiac and GMC brands in ten states representing 37% of national sales of these brands. Managed a team of 68 people including nine direct reports and a $49 million advertising and promotional budget. Developed all regional advertising, promotional, direct marketing, events and digital marketing activities to increase market share for two brands.

General Director, Marketing and Sales at GMAC Financial Services

June 2003 - September 2005 | Detroit, MI

Reported to the President of GMAC Automotive Finance. Led all sales & marketing activities for North American Operations. Managed a team of 13 marketing professionals, four inside sales representatives and indirectly managed 16 directors of sales. Liaison with General Motors to develop marketing, incentive and pricing strategies to increase finance penetration for GMAC and vehicle sales for General Motors.

Director, Sales, Service and Marketing at Shanghai General Motors

August 2000 - June 2003 | Shanghai, China

Reported to the President of GM Shanghai. Managed marketing, sales and fixed operations with a team of 60 professionals including 5 direct reports, 4 Regional Managers and over 50 Chinese marketing, PR and sales professionals. Developed the short and long term China brand and product strategies; managed the execution of all advertising, promotion and public relations activities. Managed GM’s wholly owned parts operation and GM’s import sales companies.

Northwestern University Kellogg School of Management

1996 – 1996

Executive Development Program

Concentration: Business

Michigan State University

1987 – 1988

Master of Arts

Concentration: Advertising

Activities: Volunteer work for marketing professor

Michigan State University

1980 – 1984

Bachelor of Arts

Concentration: Advertising

Marketing, Figure Skating, Aerobics, Yoga